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Inside Today’s Luxury Buyer: What High-End Homebuyers Are Looking for in 2025

Spoiler alert: It’s not just about a big house anymore!


Luxury homebuyers today are savvy, lifestyle-focused, and craving more than just square footage—they want a home that fits their lives, tech-savvy routines, and wellness goals. In 2025, the modern high-end buyer has a clear vision of what luxury truly means. Let’s take a peek inside their wish list—and why these features are redefining upscale living in Portland, Lake Oswego, and beyond.

Smart Home

📱 Smart Home Tech: Convenience Meets Cutting-Edge Style

Gone are the days when a luxury home was all about marble floors and chandeliers. Today, smart home technology is front and center. Buyers want homes that make life easier, more secure, and, yes, a little futuristic.

Top smart home features in demand:

  • Automated lighting, climate, and window treatments

  • Integrated security and surveillance systems

  • Voice-activated assistants and smart appliances

  • Home theaters and whole-house audio setups

Think of it as luxury that works for you—where every room responds to your lifestyle.


🧘 Wellness Spaces: Luxury that Feels Like a Retreat

Luxury buyers are increasingly focused on wellness, craving homes that support both mental and physical health. Wellness spaces have moved from niche to essential in high-end real estate.

Popular wellness additions include:

  • Home gyms and yoga studios

  • Spa-inspired bathrooms with saunas, steam rooms, or soaking tubs

  • Meditation rooms or quiet retreats

  • Indoor/outdoor spaces for mindfulness and movement

These spaces aren’t just luxurious—they’re life-enhancing.


🛡️ Privacy: The Ultimate Luxury Amenity

For high-end buyers, privacy isn’t optional—it’s a must. With today’s lifestyles, buyers want a home that feels like a personal sanctuary.

Ways privacy shows up in luxury homes:

  • Gated entrances and private driveways

  • Secluded lots or natural barriers like trees and landscaping

  • Soundproofed rooms for entertainment or work-from-home setups

  • Dedicated guest wings or separate entrances for staff

In 2025, a home’s ability to offer peace, quiet, and discretion is as valuable as its finishes.

Luxury Home

🏠 Multigenerational Floor Plans: Luxury for Every Generation

Luxury is no longer just about opulent spaces—it’s about flexibility. Multigenerational living is trending, and buyers are seeking homes designed to accommodate extended family, grown kids, or even aging parents.

Features that make multigenerational living work:

  • Separate living quarters or in-law suites

  • Dual master bedrooms

  • Multiple kitchens or wet bars

  • Flexible spaces that can adapt as needs change

Luxury buyers want homes that grow with their lifestyle, not just sit as a showcase.


🌿 Outdoor Living: Where Luxury Meets Nature

Luxury buyers in the PNW love outdoor living—and for good reason! Scenic views, private patios, and outdoor kitchens are essential parts of modern high-end homes.

Top outdoor features for 2025 buyers:

  • Covered entertaining areas with fire pits and heaters

  • Outdoor kitchens and dining spaces

  • Pools, hot tubs, and spa areas

  • Landscaped gardens, trails, and private nooks

In short, the outdoors isn’t an afterthought—it’s part of the home experience.


✨ Final Thoughts

Luxury homebuyers in 2025 are smart, health-conscious, and lifestyle-driven. From cutting-edge tech to serene wellness retreats, privacy, flexible floor plans, and dreamy outdoor spaces, today’s high-end buyers are looking for a home that’s both functional and fabulous.


If you’re considering selling, buying, or just curious about what this market looks like in Portland or Lake Oswego, I’d love to show you what modern luxury really means—and how to find a home that hits all the right notes.


Your Lake Oswego Real Estate Expert,

Elizabeth Davidson

503.939.2035

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